"In my eyes, the constant race for power, money, glamour, are the outward signs of a society that has made “consumption” the alpha and omega of human conduct. In this scenario, when a person is merely what he/she consumes, wears, and pretends – she gradually slips into this image, this collective illusion of perfection. But this collective “dream” reveals only that in order to exist you need to have – instead of simply being.
The crisis is bringing with its chaos, a sort of readjustment: people are realizing that there are other priorities and that they should focus on quality of life – rather than this frantic race for quantity."

Paulo Coelho